Without getting too deep into what ‘too high’ actually means, which differs from company to company, I just can’t believe that a constant cost per lead of 10€ is too insane to work with. Or the following campaign where we generated 50 leads at 8€. The cost per lead is too high with LinkedIn ads.įor the people that have gotten to the point where generating a few leads on LinkedIn is the case, they typically say: ‘the cost per lead was too high’.įor those, I show them the following screenshot:Ī campaign that runs for about 3 months where we were generating leads at an average cost of 10€. We have only tried to send traffic to our website to generate ‘brand awareness’.Ī screenshot from a company within the HR market (one of the most competitive markets there is), gathering on average 150 leads per month using LinkedIn ads.We tried gathering leads to book demos with us, but they didn’t work.We don’t run Linkedin lead generation campaigns because they don’t work.
When I ask companies how many qualified leads or sales they have received from LinkedIn ads campaigns I typically get a few of the following answers: You can’t generate leads with LinkedIn ads. If you know what you are doing, LinkedIn doesn’t have to be stealing all your money at outrageous prices. On the other hand, I have also seen clicks as low as 0,64€ or entire campaigns running at a cost per click of 1-2€. Personally, I have seen a bank in Belgium pay up to 97€ for one click. When people plan their campaigns, they typically say a cost per click will end up costing them between 5-10€. The 3 of the misconceptions out there about LinkedIn ads. This way you’ll get one step closer to running that successful LinkedIn ad. The type of content you need to run LinkedIn ads.The 3 elements to run successful LinkedIn Ads.The 3 misconceptions about LinkedIn Ads.On the other hand, you know your target audience is spending time on this channel. This is why this expensive paid channel is so difficult to nail. They are incredibly expensive when you don’t know what you are doing. If you have considered or are running LinkedIn Ads, you have probably discovered one simple truth.
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